(Los Angeles, CA) - Sheila Vance, founder of Sama Eyewear is pleased to announce the launch of Loree Rodkin Eye Couture by Sama, a new luxury eyewear collection that literally serves as jewelry for the face.
As eyewear has evolved from being a bare necessity to one of the most coveted accessories available, Vance’s collaboration with renowned high-end jewelry designer Loree Rodkin seemed almost inevitable. Together, they have managed to add a unique facet to the eyewear industry; eyewear as jewelry, with an edge, harmonizing their unique talents to bring a brand new collection to life that is unlike any other.
Vance’s interpretation of the long-established Loree Rodkin jewelry line, popular among celebrities, musicians and stylists for its unique fusion of modern, gothic and classic styles combined with Vance’s eye for detail and craftsmanship of the finest eyewear available has spawned a collection in a league of its own that showcases the best of both designers’ talents.
Vance herself is no stranger to fine jewelry having created custom eyewear for Oscar nominees for Harry Winston and having worked with old-world artisans to handcraft one-of-a-kind frames fashioned out of platinum and gold. Vance also created the first pair of eyewear ever to be created utilizing d-flawless diamonds with a unique design intended to highlight the clarity, cut and color of each hand-picked and hand-placed diamond. Vance desired to push the envelope further and collaborate with a jewelry designer with a unique vision to produce a collection of this caliber and having been a longtime fan of Rodkin's work, the pairing was well-suited for a jewelry-inspired eyewear collection.
Upon meeting, Vance knew that interpreting Rodkin’s designs and bringing them to life in the form of eyewear would result in something extraordinary.
The collection ranges from $200 to $900 featuring Swarovski crystals and custom pricing applies to special orders featuring d—flawless diamonds. Each of the 13 styles that comprise the Loree Rodkin Eyewear collection by Sama also feature Rodkin’s signature symbols, (running the gamut from modern peace symbols to the classically gothic skull and medieval Celtic cross), as well as a variety of carefully selected material combinations of wood, metal and the finest Japanese zyl. Still Vance went further with the collection, pioneering a lens technique specifically for Loree Rodkin, involving Sama’s lens layering process to produce a multicolored effect without a gradient tint.
Loree Rodkin Eye Couture by Sama is an exquisite example of a pairing of two renowned designers with a profound love for accessories, beauty and high-end quality at its best. Vance’s designs are recognized within the eyewear industry as innovative leaders, pushing the envelope with cutting-edge treatments, materials and design concepts. Rodkin, a former talent manager (Brad Pitt, Robert Downey Jr. and Sarah Jessica Parker) turned designer is known for her nonconformist and visionary approach to jewelry making, cleverly blurring the distinction between modern and gothic and this eyewear collection is no exception.
Loree Rodkin Eye Couture by Sama is available at select optical retailers worldwide, including Ioptics in Sarasota, Florida, Robert Marc in New York, New York and at all Destination: Sama boutiques in Beverly Hills, California Hollywood, California Milan, Italy, Amsterdam, Netherlands and St. Louis, Missouri.
.png)
Barton perreira at IOPTICS, oliver peoples at ioptics
OLIVER PEOPLES
Alessi
ALESSI
SALT Sunglasses did it
Need I say more? IOPTICS has carried and promoted SALT Eyewear since Salt's conception! Ron Smith and his associates have such vision and such devotion to their craft- truly remarkable!
Hi all- Well it is almost the end of a hot- sweaty- muggy- rainy summer with thankfully no hurricanes or oil on our beautiful beaches. Flying out the door were sunglasses sunglasses and more sunglasses mostly polarized and anyone who knows me knows how strongly I feel about wearing polarized lenses- Anytime- Anywhere! Business was better and then became even better as summer passed through and now IOPTICS is thinking about October and the start of Season- YAHOO ! 
